Browsing all articles in PLAY.
A Review of Gran Turismo 5
About three years ago, I played the Gran Turismo 5 Prologue in a family member’s basement. It was set up in full glory – with the official wheel and all. After five minutes experiencing the game’s limited circuits and cars, I was hooked. That year for my birthday, my wife generously got me the greatest [...]
Indy Car’s New Schedule: Contrived to Confounded
It’s on good authority that on Friday, September 10th the IZOD Indy Car Series will announce drastic changes to their 2011 schedule, the largest of which include the removal of Kansas, Chicagoland, Homestead-Miami (1.5 mile ovals) and the historic Watkins Glen road circuit from the 2011 IZOD Indy Car schedule. These four tracks are owned and [...]
My Motorsports Time Capsule
Racing – it’s been in my blood since childhood. It started on Sunday afternoons at an RC car dirt track in Kankakee, IL – Marty’s. Not being old enough to hold a real steering wheel, I loved nothing more than wielding a remote control on Sundays. The place smelled like dirt and Marlboros and [...]
Fast Friday Fun: My Indy 500 Tradition
Last week in keeping with our yearly tradition, my Dad, his longtime friend (and open wheel racing nut) Randy, and I headed down to the Indianapolis Motor Speedway for what’s quickly become our favorite racing event of the year, Fast Friday. If you don’t know, it’s called Fast Friday because it’s the last practice prior [...]
Delta, Bravo
I’m not a lot of things… I’m not an engineer, aerodynamicist or a mechanic. I’m not professionally employed in the motorsports industry – either racing, writing or marketing. I suppose what I am is simply a passionate racing geek with an opinion and a blog. And though opinions may be like A**holes – I have [...]
Fantasy Racing Aint No Fantasy
One of the best perks that our new social-media driven world has handed me is the ability to share my motorsports nerdery with other racing geeks around the globe. A testament to that is my participation in what I consider the ultimate motorsports fantasy league, run by my pal Andy Miller over at The Speedgeek. [...]
Audi: Auto Marketing Done Right
I recently caught this gem on the Ad Age Video site. I’m a pretty predictable guy and when a race fan/marketing professional sees a banner ad with an Audi R10 on Ad Age – well… this predictable guy is going to watch it. What I thought I’d share is not how Audi’s North American CMO, [...]
Indy Car’s Identity Crossroads
Some time ago I read a decent sports marketing book titled, The Elusive Fan: Reinventing Sports in a Crowded Marketplace. Parts of the book were timely and insightful, other parts a little too heavy on the collegiate case studies. But overall, I enjoyed it and learned a few things from it. I read the [...]
Danica Patrick: Nuclear Winter
The world of motorsports wants to talk about nothing more than the “future” of Danica Patrick in NASCAR. Call me an eternal pessimist but I can’t help but ponder the darker side of this equation – what will the Indy Car series become in a post-Danica world? ….dust clouds of burned rubber settling….MUSCO lights failing, darkness [...]
Schrementi.com NOW OPEN!
I would say NOW OPEN FOR BUSINESS, but aaaa… there’s no BUSINESS and really, there’s not even a FOR. But in honor of this most non-momentous of momentous occasions, I offer a fittingly classic scene from one of my favorite movies, Caddyshack. And with that, “I christen the, Schrementi.com!” Stop back from time to time, [...]