Browsing all articles in WORK.
On the Air With Casino Enterprise Management Magazine
I’m excited to be a part of Casino Enterprise Management Magazine’s Audio Edge series on Monday, January 10th at 1:00PM CST where I’ll join my friend and host Sarah Klaphake Cords in her weekly New Media Matters show. We’ll be talking about my favorite topic (new media, of course) and how it affects the gaming [...]
A Review of Gran Turismo 5
About three years ago, I played the Gran Turismo 5 Prologue in a family member’s basement. It was set up in full glory – with the official wheel and all. After five minutes experiencing the game’s limited circuits and cars, I was hooked. That year for my birthday, my wife generously got me the greatest [...]
The Incredible Everything Machine
In this “content as a commodity” world, marketers of tech hardware are faced with a modern challenge – how do you showcase all of that magical content your hardware can run without actually showing all of that damn content? Apple TV and Droid are two good examples of how modern marketers fight this battle in [...]
Marvelous May
Yeah, it’s me – I’m back and I’d like to ask you where in the hell the past few months went? I feel like just a few days ago I was fighting snow, ice and kicking off a new season of 24 and now here I am in May with Jack Bauer a mere few [...]
Golden Tee Golf is Social Media News
I am coming to you today with feather in one hand and cap in the other. The marketing department at Incredible Technologies is proud of most everything we do – but most of our efforts go unnoticed in the mainstream. Sophisticated promotions, grassroots campaigns, marketing hooks, strategies huge and small – online, offline, whatever. For [...]
Silver Strike LIVE is Cool Bowling
Make bowling cool… That was our mission when we created the trailer for our new video bowling game at Incredible Technologies, Silver Strike LIVE. Really, it’s not rocket science – I figured something out when we made this trailer. If the game is cool – and what you record from the game – then the [...]
Audi: Auto Marketing Done Right
I recently caught this gem on the Ad Age Video site. I’m a pretty predictable guy and when a race fan/marketing professional sees a banner ad with an Audi R10 on Ad Age – well… this predictable guy is going to watch it. What I thought I’d share is not how Audi’s North American CMO, [...]
Schrementi.com NOW OPEN!
I would say NOW OPEN FOR BUSINESS, but aaaa… there’s no BUSINESS and really, there’s not even a FOR. But in honor of this most non-momentous of momentous occasions, I offer a fittingly classic scene from one of my favorite movies, Caddyshack. And with that, “I christen the, Schrementi.com!” Stop back from time to time, [...]
Vail Resorts on Social Media
I ran across this video of Vail Ski Resorts CEO, Rob Katz talking about how Social Media has effected their marketing campaigns. Normally, I really don’t care what people think or say about social media because everyone wants to say they are the guru. But this guy hit the nail on the head to me. [...]
Grad School and the Responsibility Years
After months of preparation, I found out last week that I was accepted in Northern Illinois University’s MBA Graduate Program. A good day, right? When I graduated from Illinois State in 2002, I never thought I’d be applying and/or accepted into NIU some 7 years later. To tell you the truth, I never thought I’d [...]